The debate on whether you give away information without registration continues

One of my favourite authors, David Meerman Scott set this debate up in his book The New Rules of Marketing and PR a couple of years ago – and it continues.

The internet marketing ‘guru’s’ – you know, the guys who earn the big bucks with the giant mailing lists make a living out of capturing email addresses, however there is a growing school of thought that in ‘normal’ businesses – particularly in the B2B space that it’s a bad thing to insist on capturing addresses.

There’s a great post today from Michele Linn backing up David’s theory with three ‘aha’ moments – a thing we like here at Being Smarter.

Check out her post and see what you think.