Entries by Mark Copeman

The best sales tool I’ve ever seen

It doesn’t how much you dress up your product literature, your sales patter, your claims of brilliance… actually, there’s only one thing that truly matters to a prospect… and that is whether someone else has bought from you before. Once a prospect has turned into a customer – testimonials pale into insignificance, compared to your […]

Why I say “It’s not a rehearsal”

I was invited to a conference in New York this coming weekend, which is a lovely thing – however just not practical for me at this moment… The conference is the first of its kind dedicated to patients and doctors dealing with a disease I’m rather close to – something called Hairy Cell Leukaemia. Because […]

It’s OK to stay small

Last week, I arranged a few drinks with some friends. In a brewery. Yes, we went to the absolute source of the beer and tasted it, whilst new batches were being fermented all around us. Of course, it was a great night – we learnt a huge amount about how to make beer, agreed and […]

Stop worrying about what other people might think

A colleague of mine, Ian Brodie, writes a good email story. I’d thoroughly recommend checking him out. He sent an email out late last week telling a story which really hit home. I care passionately about what people think about me and the things I’m associated with, and I don’t think there’s anything wrong with […]