My 5 days with Ed Dale

So, first things first, this is not a sycophantic rant about someone I have admired for afar for a while… this is going to be a 4 part series of articles explaining what I’ve learnt over the last few days from a man who’s been there and got the t-shirt in many ways. I hope you pick up something from the wisdom.

You may not know who Ed Dale is. He’s the architect behind which simply put, is a free 30 day online video training guide on ‘how to make your first dollar online.’ It runs every August as live, but is available all year round for the price of your email address. 80,000 people went through the process last August.

It’s the course I stumbled upon about 18 months ago when looking for the next ‘thing’, and being frank, I’ve not looked back since. It may be over the top to call it a life changer, but it’s not far off, as it changes your view on the Internet Marketing world (for the better) and explains in detail the principles behind it and how to do it. Ed’s not the only one in front of the camera. He’s assembled a great team who’ve helped research the principles and then go on to present it.

I’m delighted that Ed has now partnered with us here at The 8.45 Club and so we spent some time together filming, had a very nice lunch and followed that with a three day seminar we recorded and so I got quite an insight into the guy…

Business can be fun

Ed brings humour to most things he does… he records a lot of video (as we did together) and humour is a key element. Not humour for humour’s sake – it’s appropriate and injects personality into everything he does. He passionately believes in making business fun. The  three day seminar was based around the FUNdamentals of business. Think about it.

  • If you are doing something repeatedly in your day job which is potentially a chore, for goodness sake, make it so it’s easy and fun. (Have you read FISH! ?)
  • If you are not doing, creating or writing around a subject you enjoy, then it is not going to be fun. You’re never going to excel in that space until you change your subject matter or role.
  • Have fun and celebrate success with your teams. He’s made that mistake of not doing that before and won’t make it again.

Newton’s 3rd law is an essential rule of business

Newton’s 3rd law for those of you who hated physics at school is simple.

For every action, there’s an equal and opposite reaction.

It was a superb piece of advice someone gave me 10 years ago which I value and Ed is a prime example of someone who embodies this law.

  • He’s a self-made man who’s taken action throughout his life. He’s created and sold businesses and created quite a following. You don’t do this by prevaricating and sitting on the fence. You don’t create a following (eh Seth?) without taking action, without expressing opinion, without helping people.
  • So – taking action is all about making decisions… and making them quickly. Don’t take 3 months to write a technical spec. Sketch it on a side of A4 and review as you go.
  • Don’t spend months trying to create a brand and spending thousands on an agency to do it for you… keep working on the content behind the idea and the brand will come. (Sometimes in the shower or on a tube train – true story).
  • You will make mistakes, regret actions (or inactions) and there will be disappointments along the way. Dust your selfdown – take a day out and then get on with it again. Even if that decision cost you millions, you can’t get it back – so go find another way to make it back.

You can be a good human being and still ‘make it’

This is an interesting one. So often in business, you come across successful people who have sold their own grandmother at least twice to climb to the top of a greasy pole. You don’t have to – and I’ve seen this a few times now – which is really rather good news for us all don’t you think?

  • Don’t try to be someone you’re not. Be YOURSELF.
  • Live your values – and stick to your principles. If you don’t believe something is the right way to do things, despite many others doing it to further themselves – then find another way. A way you believe in.
  • Go out of your way to help others… give something back. Good karma will come around. Eventually.

Tomorrow – what I’ve learnt from Ed and his team on how to get your web business started.

By the way, you could do a lot worse than following @ed_dale (oh and @ME of course…)

Update (March 2010)

You can see the results of the photo above at

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