Creating content is key to online success
I’ve spent a number of years creating all different types of content for all different types of people, including a stint at BBC Radio many moons ago. As a result, content creation has come fairly naturally to me, mainly because I’ve had a lot of practice.
What I hadn’t realised until recently was that the majority of people run scared of writing, painting, videoing, speaking and blogging for many different reasons.
I’ve got nothing to say
It’s all been said before
No one will read/watch/listen to my stuff
In today’s online age, if you want to be noticed, then you’ve got no option… you have to become a content creator – you cannot get by without participating.
I had a great meeting with someone I’ve admired from afar for a while yesterday. I’ve admired Graham Jones because of the huge volume of excellent, insightful content he produces on daily basis at his Internet Psychology blog. He blogs every day and the content isn’t short either – it’s in depth and well researched and guess what, it gets him noticed… You don’t get a PageRank 6 blog for nothing. There are over 5,000 links back into his site and he earns a very nice living speaking and consulting. Much of that comes as a direct result of his online profile and because he gets noticed by producing great stuff.
What fascinated me about meeting Graham is that he is a journalist by trade and so his method of producing content is simple…
HE FOLLOWS A PROCESS.
What fascinated me even more, is that the course we’ve just released with my content partner Ed Dale teaches the exact process Graham follows. He’s a living breathing case studyof what this course is doing for people.
Creating content is a habit. It CAN be learnt – you don’t have to be a trained journalist / Hollywood producer to put out great content online. It’s something you can start doing straight away and who knows, you might find yourself getting noticed, even more.
To conclude then – you should do two things.
1) Check out Graham’s superb blog for advice and insight on all things Internet.
2) If you want to become a ‘Graham’, visit our new Creating Content Online course and watch the first module completely free… you can then grab yourself an exclusive 20% discount using the coupon code beingsmarter