Leads and referrals are the lifeblood of a business

I’ve come across a few interesting posts and videos lately which I thought would be interesting to bring together.

I guarantee you that you can always find a new or different way to win new customers if you think / look hard enough.

There’s some great advice in the links below:

Why you aren’t getting new business referrals – from the Marketing Profs folks – people I admire from afar

B2B lead generation video – I interview Lindsay Willott, an ex-boss and the founder of The Marketing Practice

The art of getting a business referral from Flying Solo – colleagues in Australia

Understanding business development from one of my favourite authors, Seth Godin

The lead generation handbook – a pdf I read a couple of years ago which still holds true today

Here’s a suggestion, pick something new and try it today. What’s the worst that can happen?