It costs nothing to be creative

I don’t know about you, but I seem to be more attuned than ever to watching how advertisers and marketers are getting their messages across to audiences which are more and more discerning. These audiences are bombarded from the moment they wake to the moment their heads hit the pillow. I wouldn’t be surprised if in years to come someone figures out rate cards for dream-advertising and we all go to bed wearing some kind of skull cap attached to the mains.

Anyway, I digress.

My iPhone doesn’t leave my side and I find myself being pointed at a lot, whilst I take photos of random interesting things in order to share them with others.

I love it when advertisers put a smile on my face. Does it really cost anything to think laterally and get people to talk about your advertising? This is such a cool example by a favourite brand of mine. Poking fun at themselves and at the same time delivering a great message about a new product just launching…

When was the last time you thought outside the box and got creative? Go on – you know you want to…