Tag Archive for: personalised video

Personalised video for a good cause

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We love all things personalised here at Being Smarter – so much of the work we do for clients is about getting personal with their targets and prospects – treating them as individuals and getting cut through.

Personalised video is starting to become more common now.  Simply put, it’s cleverly shot video which takes a feed from an external source (such as XML) and then layers that text or images over the main video track. Where it gets really clever is when the audio track is personalised based on a text input – but that’s a post for another day.

Our team delivered exactly this for a client earlier this year, and has enabled them to deliver highly targeted messages to hundreds of targets using a personalised video containing the target’s company logo using our Targets to Prospects service. Drop me a line if you’re intrigued and I’ll explain more about how it works and what it’s done for them.

I couldn’t help but notice the video I’ve linked to (screenshot above) below which takes a great cause – The Global Poverty Project and uses this same technique to build a viral campaign to drive awareness.

It’s really nicely done and has that essential ingredient we all love – humo(u)r.

You can take a look at the video on their fictitous TV channel WNN.TV here. Make sure you enter you first name and surname first.

Great work folks. (and hat tip to Graeme Codrington)

Being Smarter moves up a gear

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The first couple of months of 2010 have flown by. Being Smarter is delighted to announce five new clients since Xmas, a Spanish organisation, two companies in the FTSE 250, a new content partner here in the UK and one in Australia.

After a successful trip to Sydney and Melbourne last month, our partnership with Ed Dale, one of the world’s most prominent Internet Marketers goes from strength to strength as we launch the second of five courses next week under the Ed-ucationonline.com brand. If you’ve always wanted to know how to ‘Start from scratch’ in the Internet marketing space – watch out for 11 modules of pure delight from next week.

Our partnership with Kaplan Eduneering continues to grow, with another new course addressing local US government going live at the end of April.

Targets to Prospects, a service we developed by popular request, after we used it to target individuals successfully for a year was launched in January, and we’ve successfully delivered five installations in the last month. We’ll let you know the results from these first customers very soon. We’ve also added new functionality which we’re rather proud of…

Innovation continues too as we’ve also successfully delivered a ‘personalised video‘ project for one of the clients above… Imagine a video which appears to be built uniquely for a company or individual? Imagine watching a story unfold and seeing your logo / name / statement appear within it, seamlessly… you’d be impressed wouldn’t you? Well imagine no longer. Next time you want to run a campaign targeting a known group of targets, why not consider Targets to Prospects?

Exciting times – with more to come we hope.