Social media – cut the fluff and explain it in plain English

I seem to spend quite a lot of time explaining to people the power of social media. For some people, the penny drops. For other people there is much head scratching. For a different group of people, they plain don’t get it, don’t believe you and quite frankly, they prefer not to embrace change and the power that change can bring.

I’m not going to try and reinvent the wheel on this post – instead, I want to refer you to an expert in the field who’s written one of the best explanation I’ve seen about this whole mysterious area to the uninitiated.

David Meerman Scott draws an analogy between social media and going to a cocktail party. If you ever meet a colleague or friend who raises an eyebrow on the subject of social media. Refer them right here.

Take it away David.

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