Direct mail can work – if you do it right

So much of what we get up to here at Being Smarter is about getting personal. The days of broadcast email, send and hope direct mail and one voice for all customers are effectively over.

2010 and beyond is all about defining your buyer personas and getting personal. Click each of those links for some background and inspiration if you want to get your business noticed.

Bearing all that in mind – I couldn’t help noticing a piece of direct mail my wife received over the weekend from Boden clothing.

The front page is a real attention grabber and you can’t help smiling at the fact they’ve recognised she’s not bought from them recently…

Inside – they carry on with the personalisation… in a really nice way.

If ever there was a piece of DM to make you take a look at someone’s ‘stuff’. This would be it.

What are you doing to get personal?!