Proof below a campaign can go viral for something as dull as a biscuit if you’re smart.
Have to say, I’m not sure whether this is staged or not, however it’s got them 400,000 views on YouTube in the last month – so either way it’s a great brand awareness tool.
What beats me is that you have to assume people will check out the Wheat Thins website and sadly I suspect there’s a different group of people building the site, to the viral campaign.
The site is a shocker, but the video is great…
Hat tip to David Meerman Scott.