As regular readers to the Being Smarter website will know, we like to feature new ways of doing things. Innovation is so key in business and today, we’re delighted to be participating in an innovation called a blog book tour which fuses social media, brilliant segmenting of a marketplace and win-win for the book authors and promoters.

We’ve been lucky enough to have Dr Karl Kapp, Professor of instructional technology at Bloomsburg University PA, USA as an advocate of The 8.45 Club‘s method of training. We were delighted when he asked us if we would like to participate as a guest blog on Day #12 of his blog book tour, to promote the sale of his excellent new book “Learning in 3D” (affiliate link).

We thought that because 30 other people will be talking about the book itself, instead, let’s talk to Karl about this blog book tour concept, find out what such a thing actually is, how it’s being used in this context, and most importantly, how YOU could use it yourselves to promote your next publication. Guess what, it could be applied to any product or service with a bit of thought – so even if you’re not an author – keep watching…

So make a coffee – sit back and watch Dr Karl, live by satellite…