It doesn’t how much you dress up your product literature, your sales patter, your claims of brilliance… actually, there’s only one thing that truly matters to a prospect… and that is whether someone else has bought from you before. Once a prospect has turned into a customer – testimonials pale into insignificance, compared to your ability to deliver.
Getting that customer in the first place is the hardest bit. Delivery is ‘easy’ because it’s within your control.
Social proof through reviews, (think Tripadvisor) recommendations (think Linkedin) or Likes (think Facebook) are becoming an essential part of any business’s sales pitch and toolkit.
If you’re selling your own consulting services, then testimonials, case studies and quotes from happy customers are the most important thing on your website.
The graphic below is quite literally the best piece of social proof I’ve ever seen.
Why would you not use these guys?! I thought it’s something we could all learn from and adapt to your business…
(click the link to see the live map).