Mark Copeman is the founder of Being Smarter Ltd and has been working with sales and marketing people in both large and small business for the last 15 years. He has worked extensively in the marketing arena for the last 8 years, starting up and selling his share in Twist Media Ltd in 2006.
In October 2008 he set off on a new journey with a blank sheet of paper and a drive to do something new again.
In February 2009, Mark launched The 8.45 Club – his first major online venture which delivers video-based online training in bite sized chunks – because who has time to learn any more? During 2009, partnerships were formed with various subject matter experts, a US training company and a UK based customer service training company.
In December 2009, Mark formed a relationship with one of the world’s leading Internet Marketers, Ed Dale and released courses throughout 2010 under the Ed-ucation Online brand. He formed this relationship using the system which underpins the second business in the Being Smarter stable – Targets to Prospects, launched in November 2009.
In the Summer of 2010, The 8.45 Club was commissioned to create a comprehensive training website for the UK’s largest supplier of IT services into schools – RM. 42 modules and 5 hours of video later, the course went live in September 2010.
In November 2010, Mark launched a major new venture, Customer Thermometer – a one-click, real-timecustomer satisfaction survey system, which is now being used in the far corners of the world. The system is now integrated with Salesforce.com. The story of the idea and the build can be read via an online diary, inspired by Jason Fried’s book, Getting Real.
2011 started with a host of new courses, including Going Analogue with the amazing Pete Williams.
After more work with Ed Dale, Mark took The 8.45 Club in a slightly different direction, building on the knowledge of the past couple of years. He brought in additional editors and cameramen, diversified into Business TV, pioneered an innovative new interviewing concept and is now working with a number of companies to train and engage their staff via regular TV shows.
In June 2011, The 8.45 Club moved into a purpose built green screen studio and took on some big new clients.
In August 2011, Mark took a mini-retirement which was read about by 1000′s in this blog post which tells the story. On his return, Mark then told the story he’d been keeping quiet for the last 10 years about a life changing experience in Australia and decided to set up a Charity challenge for 2012.
In the latter part of 2011, Mark upped the ante with his green screen production work and created a new studio environment for his new clients allowing The 8.45 Club’s Business TV concept to really come alive and compete with the best. Finishing the year with a case study for the NHS and a tranche of new customers on Customer Thermometer, 2011 had been quite a year.
The first two months of 2012 started with the production of over 60 videos for clients and the confirmation that Customer Thermometer was changing businesses…
2012 saw new clients come on board and the Business TV format working well for companies like Atex and2e2. Trusted to interview customers on behalf of clients, it was time for a name change and in later 2012,8:45TV was born with new clients lined up for 2013.
With 845TV going well, 2013 saw more of a focus on the Customer Thermometer business.
Customer Thermometer launched a new website, Embedded Thermometers and a partnership with Zendesk. Customer testimonials continued to flood in as more and more businesses embedded the tool into their processes. In addition, after 2 years of success, BT Conferencing began using the tool with all customers in October 2013.