Simplicity is so hard.
I spend hours convincing clients that less is more.
Videos need to be shorter not longer.
Corporate messages need to be one sentence, not one paragraph.
It’s not about how much detail you can add, it’s about how much you can take away.
Thermomostats can be made simpler… who’d have thought it? Proves a point.
Blogs can be simple too – 37 Signals are the masters of clearing away clutter.
Even Sky, the giant corporate, have done a great job of keeping things simple on their ‘kit’ page.
We’ve worked hard at it too – our customer satisfaction survey web application, Customer Thermometer asks just one question.
As opposed to 20.
We’re constantly told, do one thing and do it well … keep things simple … walk before you can run
We so often ignore this advice, because it’s the easy way out to make things more complex.
Life has become very complicated. Too many choices and too much clutter.
How refreshing it is when a business does make things simple, removes that clutter.
As a result, you get drawn in, you become engaged. You’ve less to process.
It takes huge amount of effort to get good at it.
Some businesses manage it.
If you can find a better example of simplicity in business than the video below – let me know.
I bet you can’t.
I have a vague idea of the effort involved in making this. It would have taken a lot longer than you think.
Inspiring. Thank you Apple.