Since 7th January 2013 when I started back at work after Christmas, a LOT has happened. Not all of it good, but mostly. I’ve learnt, rediscovered and been reminded of a lot of things. 79 days is a very long time in business these days – at a guess I’d reckon it’s the equivalent of about 300 days in 1995. The pace of life and business is relentless and it’s not slowing any time soon.
I run two businesses – a video production business and a customer satisfaction application as well as blogging for fun here. The old adage of focusing on one thing has passed me by. Instead, I’ve actively chosen ‘variation’, which means I jump out of bed in the morning – for me the ultimate test of happiness. One day I’m driving clients around Milan, coming face to face with trams. Other days I’m working with programmers to add new functionality to Customer Thermometer. Other days I’m actively managing the cashflow.
I have two children, a house which needs constant attention and an amazing group of friends with an active social life. Life is not dull. I rarely spend time collapsed in a heap watching TV in the evening – there’s always something to do.
As a result of this madness, I’m exposed to a lot of situations and I find myself constantly learning, which I love. This post is pure self-indulgence. It’s a reminder to me of what’s happened in this last quarter and I’m going to tweak what I’m doing based on what I now know.
I hope you pick out a couple of things from it and I hope you disagree with some too.
1) People buy from people, not ‘salespeople’.
2) Having read WOMBAT selling (free download here), it was great to able to ratify that people cannot be sold to, nor ‘closed’. Prospects will move at their pace. All you can do is to help them to buy.
3) One bad day or week doesn’t mean you don’t have a business and you should be throwing in the towel.
4) I am constantly reminded of the effects of implementing Newton’s 3rd Law. If you take action, stuff happens. The great thing about life in business is that you don’t always know what the ‘stuff’ will turn out to be. If you sit around waiting for ‘stuff’ to happen, it won’t.
5) It’s amazing to hear someone telling you how your web application has changed their business. Makes the late nights all worthwhile.
6) Victory boards are cool… write down a list of week’s achievements at the end of the week, and consider what you’re going to be adding to it during the week. They give you focus.
7) If you don’t have a plan, you’ve no idea where you are heading.
8) Plans can be changed.
9) If you’re in a services business, go beyond the call of duty for your clients. It pays off. ‘Over deliver and under promise’ is a cliché, but it’s one of the best ones out there.
10) Writing a book is hard and I’m currently failing at it, because it’s not a priority. I’ll be back though.
11) Patience can be a virtue, but know when to give up and know when someone is wasting your time, or is never going to deliver – stop kidding yourself.
12) Celebrate success. Curry and Champagne on a Wednesday night is totally acceptable.
13) ‘Networking’ isn’t something you do once a month with a warm glass of white wine in a room full of strangers. The ability to connect, communicate and introduce people I’m starting to think is a naturally occurring phenomenon. I’m not convinced it can be taught, but I’m sure some would disagree. Whatever your take, it’s an essential part of business and I strive to get better at it, daily.
14) Never, ever, ever, ever, ever ignore a gut feeling. Act on it, or you’ll regret it.
15) Trust your instincts.
16) Always be testing.
17) Be honest and say ‘no’ when the deal isn’t right. You’ll be thanked for your honesty and you’ll be remembered when the time is right.