Is your marketing as bad as this?

Don’t make Ryanair’s mistake!

I’m constantly on the lookout for examples of good and bad marketing campaigns alike. I get inspiration from walking down the street, on Tube trains, online – wherever I roam really. My brain has been naturally tuned over the years to notice messages, process them, dump the bad ideas and to somehow harness the good ones.

The example below is about as bad as it gets.

In Ryanair’s rush to make money (from anything), someone somewhere thought it would make an excellent idea to make a couple of cents per click at most, by displaying links to their competitors, possibly offering better prices or at least the ability to compare their offer, in a matter of seconds.

Examples of bad marketing

Who in their right mind would allow such ridiculousness? “I know – let’s make a couple of cents, and hijack our core business by advertising our competitors next to our buy now page.” – you can just imagine the months of meetings that went into this strategy.

DON’T make their mistake – THINK through what you are doing before executing.

The inspirational pinboard #1 – Chase one big idea

“In order to grow, you have to be always chasing one really big idea”

Growth requires discipline. Discipline requires focus.

Focus can only be achieved when you know where you’re heading.

Have one vision. Focus on it relentlessly and everything will become clearer.

One idea inspiring pinboard

Click here to download the A4 pinboard poster.

Original photograph by Mark Copeman.

Find out more about John Jantsch at Duct Tape Marketing